How a traffic agency put a manager agent in charge of 12 accounts and gave hours back to the team.
An agent follows the ads of the agency's 12 accounts, brings everything into a single dashboard and builds each client's report. The team only reviews before sending.
Traffic agency · 12 accounts
Power Publi
What changed in the operation.
- Report
Before Friday was report day: twelve, built by hand from screenshots and spreadsheets.
After The Friday report became a twenty-minute review.
- Account overview
Before Ads manager, targets spreadsheet and WhatsApp group, one tab per client.
After A dashboard with spend, result and distance from target for each account, updated on its own.
- Alert
Before No warning when a campaign went off track.
After The manager starts with what fell short of target, without opening twelve tabs.
- Manager's time
Before The manager spent more time building reports than improving campaigns.
After More accounts per manager, without losing the quality of the analysis.
What was built.
- 01An agent that reads the ads of the 12 accounts every day.
- 02A dashboard with target, spend and deviation for each account, in one place.
- 03Automatic report for each client, in the agency's template, with the analysis in text.
- 04Alert when a campaign drifts from target.
Want a system like this in your operation?
A conversation and an X-ray of your company. You leave with a map of what can be automated first.
